LINKEDIN FOR DENTISTS
This page has been updated on the 16th of December 2025 & it will be updated regularly so that dentists like you always have an up-to-date version of how to improve your personal LinkedIn profile to attract cosmetic dental clients.
Pop back to this website page in January 2026 & you will be able to get a downloadable version of this sent straight to your inbox.
BANNER HEADLINE GRAPHIC
Use 1584×396 pixel dimensions
Use your branding colours and fonts
Idea – A photo of a book signing
Idea – A photo of you on stage at a speaking gig
HINT – A graphic showing the desired results that a client wants
PROFILE PICTURE
Use 400×400 pixel dimensions
Idea – If you are pale-skinned like me, opt for a black & white photo
Idea – Wear your branding colours in the photo
HINT – I change my profile picture regularly
HEADLINE
Put the most important words in the first 33 characters so they can be seen easily in posts on the app
An emoji as the first character makes your headline stand out
Capitalise the first letter in each word to make them stand out the words stand out & it’s easier to read
Idea – What You Do | An Authoritative Title | A Quirky Hobby
Idea – never mention money in your headline, that’s what people who sell get-rich-quick courses put in the heading to attract naive, unsuccessful people & successful people never mention or talk about money
HINT – I change my regularly & it currently reads ” I Help Dentists Attract Cosmetic Dental Patients Using Bespoke Videography | Speaker | Retired Comedian
CONTACT INFO
Use a secondary email address because people mass email LinkedIn’s email addresses that are in the contact section
I use a Gmail email address because I prefer my primary inbox to be for clients only & this is what I currently have in my contact section: gleesondigitalmedia@gmail.com & my 1 page website.
Idea – Don’t put your phone number on LinkedIn, you’ll get cold callers & it won’t appear to be blank
Idea – Don’t send them to the homepage of your website because people tend to view it and leave. Instead, send them to a landing page with 1 call to action and no obvious other links (see link above to see exactly what I mean)
HINT – I don’t have my website address. Instead, I send them to my 1-page website, click it to see for yourself:
gleesondigitalmedia.com/cosmetic-dentists-latest-offer/
The last 4 characters encourage people to click
CLICKABLE LINK
Don’t copy everyone else and go to your website’s home page
Idea – When was the last time that you clicked on an advert online & it took you to the home page, never
Idea- 1 page with a clear call to action, professional copywriting & a video sells more products & services than website home pages
HINT – This is what my clickable link looks like. Click the link Dentist’s Latest Offer to see where it clicks to
FEATURED
Another excellent place to have clickable links
Idea – Have a PDF with a case study with a professional picture to showcase a success story
Idea – I might be biased here, but have a promo video to showcase what you do because not everyone is a reader, some people like me, prefer to get information visually because it’s quicker than reading a website’s home and about page
HINT – My LinkedIn profile is clearly for Dentists, but I have put up 2 other examples of our work because I have got DM’s saying, do you just do Dental promo videos?
EXPERIENCE
So many LinkedIners rush this part
Fill out every job that you have had so that you have checkable credentials to give a professional image
Idea – Everyone knows that you are a dentist, so you don’t have to list different types of dentistry; instead, mention the benefits of them being your patient
Idea – If you haven’t already done so, open up a LinkedIn Company page, upload a logo that will appear on your profile
HINT – Have a call to action at the end of each job or position, mine says, “If You’re Looking For Cosmetic Dental Clients, DM Me, I’m Very Active On LinkedIn.”
SERVICES
You are allowed up to 10 services; use them all
There is a section where you can add text, so I currently have “I evolved from PR & communications, to being a digital marketer, to being a web designer, to being a videographer” because all 3 previous positions complement both Gleeson Digital Media and me
Idea – Putting all dental-related services helps your profile to get found in LinkedIn’s search bar
Idea – This helps your profile get found on search engines such as Google, too
HINT – 9/10 of our services have either videography, photography, or editing terms in them; the other one is brand marketing, which is a service that we offer, doing LinkedIn profiles rebranding
EDUCATION
This is common sense
Have the qualifications that are most important at the top
HINT – My degree in Digital Technology & Design is at the top of my education section
LICENCES & CERTIFICATIONS
Ignore this and add everything into the education section instead, because it will give the total number of education sections, which will look more impressive
VOLUNTEERING
This section is so underrated
Idea – If you haven’t volunteered yet, why not volunteer for a local charity & if you don’t have the time to dedicate on a weekly basis, why not volunteer for 1 day only at the homeless charities such as Focus-Ireland or Crisis in the UK, or similar in other countries
HINT – Did you know that employers are more likely to hire someone who has volunteered compared to people who haven’t
SKILLS
This is obvious, add in the skills at the top that earn you the most money
Idea – add anything with the terms dental, dentist, or similar terms
Idea – Put the skills that make you the least money at the end
HINT – Ask patients to endorse these skills within 24 hours of leaving your surgery, because they will have a higher chance of doing it then, especially cosmetic dental patients
LICENCES & CERTIFICATIONS
Idea- Update the latest course to the month that you are in because it makes you look really professional and gives an indication that your profile is up to date
HINT – I currently have at the top of mine “Top 10 Video Camera Tricks” that is a LinkedIn course, and it says that I attended this month, December 2025
RECOMMENDATIONS
You can add free testimonials on here, but I see so many LinkedIners leaving this blank
If you click the “+” icon in this section, you can actually send connections that are patients an automated direct message to give you a recommendation that most dentists aren’t aware of.
Idea – Get your receptionist to ask them if they have a LinkedIn profile or simply put an add me on LinkedIn call to action on all communications & then send them a recommendation request straight away an appointment
Idea – You can use these recommendations as social media posts or even better still, design a graphic on the free version of Canva in your branding colours and font
HINT – ask your receptionist to telephone the patient the next morning, ask how they are, etc, and then say that you’d love a testimonial, followed by something like “Would you prefer to give them one on LinkedIn or Trust Pilot?” Then send them the link
INTERESTS
This is the last section, and all you need to do is follow 2 authoritative governing bodies to make you look more professional
Just follow/like their page, and they will appear at the bottom of your LinkedIn profile because people tend to remember the first and last things that they read